No one is a regular jewellery buyer, that too a diamond jewellery buyer. If you wish to buy a diamond piece online, things can get more difficult. But there is no need to worry. Keep in mind some of the basic facts of buying a diamond. Then it will be as easy as cheese. Be confident while buying online.
- Never Make The Common Mistakes : - There are genuinely some common mistakes that people do while buying jewellery.
Ø The number one mistake made when purchasing a diamond is to be misled on cut quality. Cut is more difficult to define than colour or clarity, and therefore often ignored or misrepresented. Do not buy if there are only two or three varieties of cut diamonds. While the customer may choose the best option shown, it is not necessarily a well-cut diamond. It is simply the best of what is currently available at that particular store
Ø Secondly, purchasing a deeply cut diamond. A deeply cut diamond carries more of its carat weight "hidden" in the depth of the diamond as opposed to the width. These poorly cut diamonds are less expensive per carat, and are common in most jewellery stores. A customer might purchase a 1.00 carat diamond that actually looks like a .90 carat diamond because it is too deeply cut.
- Things To Keep In Mind : -
Ø Check out reputable stores: Shop at reputable jewellery sources! Make purchases from a jeweller who has been in business for a number of years. If you are not familiar with the jeweller or online site, check their reputation and rating with the Better Business Bureau before you buy.
Ø Buy a certified diamond: Certified means that a diamond rating report has been issued by an independent, unbiased gemmological institute. This way, the consumer has the opportunity to compare one diamond's quality to that of another, with regard to the value and quality of the diamond they're looking at.
Ø Understand the store's or site’s return policy: Most reputable retailers have at least a 30-day, money-back guarantee, although there may be some cases where the jewellery is not returnable, such as if it has been custom-fabricated to the particular client or engraved with unique initials or things like that, which would not make it readily saleable to other people.
Ø Remember the receipt: Keep the receipt for your records, as it's a legal document that protects the consumer should anything happen to the diamond. It's vital when purchasing jewellery insurance or making a return.
- Check After Delivery : -
Ø After buying a piece of diamond online, please check the colour of it by placing the jewellery in a normal light.
Ø If there is any discrepancy, return it as soon as possible.
Ø If you buy a ring, check the figure radius before buying.
Ø Always go for a reputed brand collection.
Ø Avail the offers before you buy.
The choices are always infinite. Be very careful about the design of earrings, bracelets and rings before you buy.